Modern Fulfillment Services Launches Advanced Storage in Dubai
Choose and Move Fulfillment services has launched an advanced storage hub in Dubai to meet growing GCC e-commerce demand for faster, seamless deliveries. UAE’s strategic location as a transit hub and rising regional incomes drive online shopping growth. Our facility addresses unique GCC challenges—geography, customs, and limited warehousing—offering technology-driven, tailored fulfillment solutions for a smooth e-commerce experience.
The Middle East and North Africa region witnesses a landmark development as Choose and Move Fulfillment officially opens its doors in Dubai. Launched by Choose and Move Holding, this facility represents the first robotic fulfillment center in the MENA region, providing complete back-end solutions powered by robotics, artificial intelligence, and advanced software platforms.
Facility Located in Dubai South Free Zone
The Choose and Move Fulfillment center in Dubai is a modern 30,000 sq. ft. warehouse run by experienced international professionals. Located near major transport hubs, it offers secure, clean, and temperature-controlled spaces for both mainland and free zone operations. Using advanced Order Management Systems, the center provides robotic picking, real-time tracking, smart storage, quality control, returns handling, and extra services like kitting, bundling, and gift wrapping. CEO Faisal says Dubai’s strong digital infrastructure and focus on innovation make it the perfect location. Focus on E-commerce Fulfillment and Automation
Choose and Move Fulfillment fills a distinctive niche in the region, especially with the focus of the MENA region to build its e-commerce ecosystem. The technology employed at the center compares to systems used by global giants like Alibaba.
Launch Timing Aligned with Regional E-commerce Boom

Choose and Move Fulfillment opens as the UAE establishes itself as the most advanced e-commerce market in the MENA region. Based on a study by Dubai Economy and Visa, e-commerce transactions in the UAE were projected to exceed AED59 billion in the launch year, with an anticipated growth rate of 23% annually through 2022.
Choose and Move Fulfillment positions itself as the only organization in the region offering a complete range of digital and physical infrastructure backed by robotics technology to support businesses’ digital ambitions – whether they’re startups or established companies. This presents significant growth opportunities for the company as regional e-commerce continues its upward trajectory.
Real-Time Inventory Management System for Fulfillment services
Choose and Move Fulfillment Inventory Management helps e-commerce businesses track, view, and manage inventory across the entire supply chain in real time. Our system provides insights into historical trends and future demand, enabling data-driven decisions for smoother operations.
- Accurate stock levels for better inventory control
- Smart supply chain planning with analytics support
- Full transparency without daily manual tracking
- Automatic reorder alerts to prevent stockouts
Our cloud-based inventory solution integrates with multiple sales channels and distribution centers, consolidating all stock data in one place. IoT-enabled robots optimize storage, track products, and identify issues, improving efficiency and reliability.
Specialized Storage for Different Product Types
Choose and Move Fulfillment created specialized storage environments for diverse e-commerce business needs. The facility offers secure, clean, temperature-controlled spaces designed for products with specific environmental requirements.
The facility incorporates security measures, including surveillance cameras and access control protocols alongside temperature-regulated environments. This approach ensures that delicate items remain safe throughout storage.
Choose and Move Fulfillment created a fulfillment center that addresses unique challenges faced by e-commerce businesses in the Dubai market. Robotic automation, real-time analytics, and specialized storage solutions position the facility as a leader in regional logistics.
Supporting E-commerce Brands Across the UAE with Fulfilment Services
The UAE’s e-commerce sector grows at remarkable pace. Choose and Move Fulfillment’s newest hub delivers crucial support to online retailers facing increasing consumer demands. Trusted by over 300+ brands across the MENA region, this fulfillment center offers solutions designed to enhance operational efficiency and customer satisfaction.
Dubai South Free Zone Provides Strategic Location Benefits
Choose and Move Fulfillment selects Dubai South Free Zone for its state-of-the-art facility to maximize logistical advantages for e-commerce operations. This location offers critical benefits that enhance the company’s ability to serve clients throughout the region and beyond.
Direct Access to Al Maktoum International Airport
Choose and Move Fulfillment’s warehouse hub sits adjacent to Al Maktoum International Airport (DWC), providing unmatched air freight capabilities. This positioning eliminates transportation delays between warehousing and air cargo facilities, creating a seamless logistics chain.
Al Maktoum International Airport serves as a cornerstone of Dubai’s future vision. Once fully operational, it becomes the world’s largest airport with impressive specifications.
Dubai transitions all operations from Dubai International Airport to Al Maktoum in the coming years. Choose and Move Fulfillment’s position becomes more advantageous for e-commerce fulfillment Dubai businesses seeking efficient international shipping solutions.
Choose and Move Fulfillment Services Plans Regional Expansion
Following rapid growth in the UAE market, Choose and Move Fulfillment sets its sights on broader regional expansion. The company strengthens its technological footprint across the Middle East with ambitious plans.
Expansion into Saudi Arabia and other GCC countries
The robotic fulfillment pioneer announces plans to extend its market presence. We launch a dedicated robotic fulfillment center in Saudi Arabia alongside a new Choose and Move office. This strategic move comes as the company already serves key markets throughout the MENA region, including UAE, Saudi Arabia, Kuwait, Bahrain, and Oman.
Choose and Move Fulfillment makes significant inroads into the Saudi market through a multi-million dirham agreement with BFL Group. This collaboration marks the company’s fourth robotics project and facilitates BFL Group’s ambitious expansion into the Kingdom.
FAQ
Q1. What makes Choose and Move Fulfillment Services hub unique in Dubai? Choose and Move Fulfillment’s storage hub is the first robotic fulfillment center in the MENA region, processing 1,000 orders daily with 99.9% accuracy using AI and robotics. It offers real-time inventory tracking and temperature-controlled zones for sensitive goods.
Q2. How does Choose and Move Fulfillment services support e-commerce brands in the UAE? Choose and Move Fulfillment offers faster order processing, reduced delivery times (24-48 hours within UAE), seamless integration with online marketplaces, and support for omnichannel fulfillment strategies. This helps brands meet customer expectations and improve operational efficiency.
Q3. How does Choose and Move Fulfillment services compare to traditional 3PL providers? Choose and Move Fulfillment outperforms traditional 3PLs with its tech-driven approach, offering 3x higher productivity, greater scalability, and seamless e-commerce platform integration. Its robotic systems and strategic location provide advantages in speed, accuracy, and cost-effectiveness.
Q4. What are Choose and Move Fulfillment services future expansion plans? Choose and Move Fulfillment plans to expand into Saudi Arabia and other GCC countries, establish partnerships with major e-commerce players, and invest in green logistics and sustainability. They aim to strengthen their technological footprint across the Middle East and diversify their service offerings.